$

Build your ideas
by talking to AI.

For designers, writers, and founders who never learned to code. Your first build is a personal AI operating system that runs your day. What you keep is bigger: the confidence to build whatever you think of next, in files you own. No CS degree, just you and a blinking cursor.

a course by Kris Puckett · design manager at Stripe

Enroll$129See What You Build

Hour one ends with Claude Code installed and a file that knows who you are.

No coding required·Designers from Anthropic and Stripe have enrolled·20 modules · 30-day money-back guarantee

01How It Works

Watch. Build. Keep.

Self-paced video course. Build a real system on your machine. Keep everything forever.

// 01

Video Lessons

~6 hours of focused video across the foundations, with advanced videos rolling out. Each module demos the real system first, then walks you through building your version.

20 modules, Self-paced

// 02

Hands-On Building

Every module ends with you building something real. A personal operating system that runs on your machine. Markdown files and Claude Code.

Starter kit included

// 03

Own Everything

Files on your machine, no subscription, no platform lock-in. The system is yours, and so is everything you build after it.

Lifetime access

02What You'll Build

Your first build:
a personal OS

The personal OS is how you learn the skill. It's a real system you'll actually use, and building it teaches you everything: how to give AI persistent context, how to connect it to your tools, how to make it bring you things before you ask. By the time you finish, the OS is running on your machine and the loop that built it is running in your head.

Websites, apps, dashboards, client tools. Same loop, different surface.

~/vault/CLAUDE.md

03Methodology

Not a prompt course. A way of building.

Most AI courses hand you prompts. This one teaches you how to think about problems, describe what you want, and build real things through conversation. The personal OS is your first project. The mental models are what you keep forever.

// Typical AI Course

  • ✕“Summarize this document”
  • ✕Copy-paste prompt templates
  • ✕Tips and tricks that expire in weeks
  • ✕Starts fresh every conversation
  • ✕You learn to use one tool

// This Course

  • →Frame problems as conversations
  • →Build systems that compound
  • →Mental models that transfer
  • →Context that persists across months
  • →Build anything you can describe
watchtower

>

Real output from a system built with this framework. This is my actual system. Running right now.

Designers from Anthropic and Stripe have enrolledFeatured on Dive ClubBuilt live on Twitter

"Honestly, it's been life changing. It's helped me so much at work and in my personal life. I've been building more capabilities into the agent over time and it keeps getting better."

Alex Gervais, HubSpot

"Having Kris there, side by side, walking you through it, is what makes it work. You're learning together, not just being taught."

Johnnie Gomez, Designer, Anthropic

"By far the best introductory information out there on how to reframe your mindset and get unlocked."

Graham Young, Staff Designer

"The way you've approached teaching feels like a breath of fresh air. It's been worth every penny."

Laura Escobar, @laurieesc

"I'm still going through heyneuma.com, but I can already tell it's the best course I've found for non-technical people who want to start using AI in their daily lives."

Andrei Alikimovich, Design Technologist and Builder

04The Course

20 modules. Your first build. Then anything you want.

~6 hours of focused content. Each module teaches you a concept, demos it live, then walks you through building your own version. The personal OS is the project. The frameworks are yours to keep.

Total runtime: ~6 hours · Self-paced · Lifetime access

05Pricing

Learn to build anything. Keep everything.

$129 for the whole thing. You build your own AI operating system, you learn the loop that built it, and you keep every file. The loop is what you're really buying; the OS is the receipt.

Launch Price

Complete Course

$129Written lessons for the advanced track are live now, video is rolling out. Buy before August 1 and keep everything at $129; after that the advanced track becomes a $229 tier.
  • ✓20 modules: 9 foundation, 9 advanced, 2 bonus
  • ✓Starter kit: 15 template files
  • ✓Expert files + advanced templates
  • ✓Advanced track: agents, orchestration, custom MCP servers, ship a real iOS app
  • ✓Lifetime access, future updates included
Enroll · $129

30-day money-back guarantee

If you go through the modules and don’t feel like you got your money’s worth, email me and I’ll refund you. No form, no hoops.

Not ready yet? Get the free guides and new lessons by email.

Coming soonIncluded for all students

Advanced modules

Context engineering. Custom agents with the Agent SDK. Multi-agent systems. Building real apps. For students who finish the foundation and want to go deeper.

Context EngineeringCustom AgentsMulti-Agent SystemsBuild a Real App

06FAQ

Common questions

No. That’s the entire point. I’m a designer, and I built my whole system through conversation with AI. Module 0 starts from zero: installing Claude Code, opening a terminal, creating your first file. If you can describe what you want clearly, you can build this.

You need a Claude Code subscription (included with Claude Pro at $20/month or Claude Max). The course walks you through setup. Claude Code is the tool you’ll use to build everything. It runs on your machine, not in a browser.

Enroll$129

07Your Instructor

Kris Puckett

// Designer who builds

I’m a design manager at Stripe. Not an engineer. Not a developer advocate. I describe what I want and AI builds it.

I’ve been building things this way since 2024. Daily briefings, coaching layers, memory systems, a full iOS app. All through conversation with Claude Code.

This course teaches you the same framework I use: how to think about what you want, describe it clearly, and build it through conversation. Every example comes from a system I run every day.

I also built and shipped Epilogue, an advanced reading companion app for iOS, entirely through conversation with AI.